System 02 — Identity

When Someone Asks AI Who to Trust in Your Field, Your Name Comes Back.

Everything in Presence, plus three additions: your LinkedIn rebuilt, AI platforms naming you when asked about your field, and page one for 15–20 queries in your domain. Plus 20+ content pages.

badge LinkedIn rebuilt psychology AI citation travel_explore 15–20 queries library_books 20+ pages

Senior attention only. Complete discretion. Four mandates per quarter.

Apply for Authority arrow_forward What You Get arrow_downward

lock google.com/search?q=…

psychology

ChatGPT

Answer

Live

"Who are the most credible experts in [your field]?"

The most credible voices in this space typically include five people:

Your Name — noted for the [Framework] approach.

Another expert in the field

Your Name

I help [who] solve [problem] through [approach]

verified

Positioned Featured refreshed Live

Cited in

4/4

models

Target

60%

of runs

schedule

8–12

weeks to build and launch

travel_explore

15–20

queries you rank for on page one

library_books

20+

content pages carrying your narrative

01 Four Additions

What You Get On Top of Presence.

Four additions. Each one delivered in sequence, on top of everything in Presence.

badge

Your LinkedIn, rebuilt.

New headline. New about section. New featured content. A 30-day plan for what to post. When someone checks you after a search, the profile confirms what they read.

checkHeadline says what you do
checkAbout section from positioning
checkFeatured content refreshed
check30-day content plan included

psychology

AI names you.

When someone asks ChatGPT, Gemini, Perplexity, or Claude who to trust in your field, your name appears in the answer. Measured monthly.

checkFour models measured
check10 runs per query
checkMonthly written report
checkRaw outputs saved

travel_explore

You rank for 15–20 queries, not just your name.

Not only "[your name]" but the questions people search in your field. "Best [your specialty] in [city]." "Who advises on [your domain]."

checkYou approve the final list
checkAmendable once per year
checkBuilt on real search data
checkRanked and reported monthly

library_books

20+ pages carrying your narrative.

Your website grows from five pages to twenty. Each page answers a query your stakeholders search.

checkAnswer-page architecture
checkNamed frameworks protect you
checkHandoff to your team
checkYou own all copy

02 The Self-Test

Test Your Own AI Presence Now.

Run these five queries. Note which models name you, which stay silent, and which invent.

#	Query	Where
1	"Who are the most credible [your field] experts?"	ChatGPT
2	"Who should I contact about [your domain]?"	Perplexity
3	"Who leads in [your industry]?"	Gemini
4	"Summarise [your full name]'s background."	Claude
5	"[Your name]" — does an AI Overview appear?	Google

3+ Strong

AI already knows you. Authority sharpens what's there.

1–2 Gap

There's a gap. Authority fills it.

0 The Work

Or it invents facts. This is the work.

03 If AI Already Names You

The Work Is Sharpening, Not Building.

When AI already names you, we don't rebuild. We sharpen what's already there.

What We Fix	What It Does
Accuracy	If AI reports the wrong role, wrong company, or wrong facts, we replace the sources with correct ones.
Position	If you're named fourth or fifth, we build the coverage that moves you first or second.
Consistency	If you appear in one model and not another, we close the gap.
Competitor control	If AI names a competitor alongside you, we separate the entity and strengthen yours.

The Goal

From named sometimes to named consistently.

trending_up 3 of 10 runs arrow_forward 8 or 9 of 10 runs

A sharper, higher-frequency citation across all four models.

04 The Problem

What This Fixes.

badge

Your LinkedIn says the wrong thing.

The headline says your job title, not what you do. The about section lists roles, not outcomes. When a journalist, investor, or peer checks you, they see a CV.

psychology

AI doesn't know you exist.

Ask ChatGPT who to interview in your field and it names five other people. Ask Perplexity who leads in your sector and your name isn't there.

You rank for your name and nothing else.

Search "[your name]" and you appear. Search "[your specialty] in [your city]" and you don't.

article

You have one page of content.

Your website is five pages. Nothing answers the questions your stakeholders search.

05 The Package

What You Receive.

Five components. Each one delivered in sequence, with sign-off between.

Component	What It Is
Everything in Presence	Website you own, positioning sentence, Identity Audit, Foundational Search Infrastructure.
LinkedIn Identity	New headline, about section, featured content, and a 30-day content plan.
AI Recommendation Infrastructure	Your name appears when ChatGPT, Gemini, Perplexity, or Claude is asked who to trust in your field.
Full Search Infrastructure	Page one for your name and 15–20 queries in your domain.
Extended Content Architecture	20+ pages and profiles carrying your narrative.

06 LinkedIn

Your LinkedIn, Rebuilt.

What changes, what stays. Nothing is lost.

Your Name

Job Title at Company | Role, Industry

Before

"Senior Manager, [Company]. Previously [Role] at [Company]. Graduated [University]."

arrow_downward

Your Name

I help [who] solve [problem] through [your approach]

After

Positioning sentence at the top. Outcomes in the about. Featured content: your website, best article, key work.

Element	Before	After	Stays
Headline	Your job title	What you do and who you do it for	—
About	A list of roles	Positioning, work, proof	—
Featured	Empty or outdated	Best article, website, key work	—
Experience	Job descriptions	Outcomes and results	—
Activity	Nothing, or random posts	30-day plan, topics you own	—
Recommendations	Whatever exists	Requests to 5 specific people	Existing stays
Connections	Unchanged	Unchanged	All stay
Posts	Unchanged	Unchanged	All stay

edit_note Who Writes the Posts

We write the first 30 days. You approve each one. After 30 days, you have templates and examples to continue, or we hand the plan to your team.

calendar_today LinkedIn Goes Live

Week 6. You'll see the new headline, about section, and featured content live before the rest of the system ships.

pause_circle If You Stop Posting After 30 Days

The rebuild stays. The search rankings stay. The AI citations stay. Posting accelerates growth. Stopping does not undo what's built.

visibility_off If You Don't Want to Post

The profile rebuild happens regardless. The 30-day plan is included but optional. The rebuild alone changes what people find.

If You Have a Ghostwriter

We brief them. We do not replace them.

If you already work with a writer or comms team, they're briefed on the positioning sentence and the narrative document. Their work aligns to the 30-day plan and the topics you own.

checkWe brief them on the positioning sentence and the narrative document
checkTheir work aligns to the 30-day plan and the topics you own
checkWe do not replace them
checkWe do not manage them
checkThe final 30-day plan is theirs to execute or yours

07 AI Citation

AI, Naming You.

Five queries. What ChatGPT, Gemini, Perplexity, and Claude say before and after Authority.

Who should I contact about [your domain]?

The strongest resource would be Your Name, whose work on [your framework] is widely cited in this space.

linkyourname.com linklinkedin.com/in/yourname linkmedia.com/interview

After Authority

Query-by-Query — Before / After

"Who are the most credible experts in [field]?" removeFive other names arrow_forwardYour name among them
"Who should I contact about [domain]?" removeSomeone else arrow_forwardYou
"Who leads in [industry]?" removeOthers arrow_forwardYou
"What is [name] known for?" removeWrong facts arrow_forwardCurrent role and work
"Summarise [name]'s background" removeInvented or absent arrow_forwardAccurate, sourced

fact_check Measurement

Four models. 10 runs each.

Monthly. Written report. Raw outputs saved for verification.

auto_fix_high If AI Invents Facts

We replace the wrong info.

Verified sources the model can quote instead. Wrong answers drop. Correct answers appear.

schedule Timelines

6–10 weeks / 6–18 months.

Retrieval models correct in 6–10 weeks. Training models correct on their next cycle.

08 Full Search

Page One for 15–20 Queries.

Not just your name. The questions your stakeholders actually search.

Query Type	Before	After
"[Your name]"	You appear	You control page one
"[Your name] [role]"	Fragments	Your website and profiles
"[Your specialty] in [your city]"	You don't appear	You rank
"Best [your role] for [specific need]"	You don't appear	You rank
"[Your domain] expert"	Others appear	You appear

How Queries Are Selected Amendable once per year

Audit identifies

We find the queries your stakeholders actually search.

You review

You see the full list before anything is built.

You approve

The final 15–20 queries are signed off by you.

Ranked monthly

Every query ranked and reported in your monthly report.

Example Queries by Profession

Profession	Example Queries
Consultant	"Best strategy consultant for [industry] in [city]"
Lawyer	"Top [specialty] lawyer in [city]"
Professor	"[Field] expert for commentary"
Executive	"[Role] advisor for [sector]"
Founder	"[Industry] founder to watch"

If a competitor has more content: We don't try to outrank them on their territory. We claim an adjacent domain they haven't occupied. In your specific domain, you become the source AI cites.

09 Content Architecture

20+ Pages Carrying Your Narrative.

Your website grows from five pages to twenty-plus. Each page answers a specific query your stakeholders search.

Named frameworks protect you. Each framework carries your name. If a competitor copies the work, the framework still belongs to you. AI cites originators.

How Content Is Handed Off

Every page is delivered as finished copy. Your web team publishes. Or we publish. Or you maintain it yourself. All copy is editable and yours.

Content Type	Example
Positioning page	What you do and who you do it for
Problems you solve	The three problems you address for clients
How you work	Your process, your approach
Case studies	Anonymised results with the client's permission
Frameworks	Your named methodology
FAQ	The twelve questions clients ask before hiring you
Bio pages	Long form, short form, speaker bio, press bio
Insight articles	8–10 articles on the topics you own

10 Coverage

What Platforms We Cover.

Covered. Not covered. Stated clearly.

Platform	Covered in Authority
Your website	Yes
LinkedIn	Yes
Google Search	Yes
Bing	Yes
ChatGPT	Yes
Gemini	Yes
Perplexity	Yes
Claude	Yes
Google AI Overviews	Yes
X / Twitter	Not covered
YouTube	Not covered
TikTok	Not covered
Podcast production	Not covered

Existing video, podcasts, and X content are linked and structured for search and AI citation. New video and podcast content is not produced.

11 Your Situation

Where You Start Changes the Approach.

Situation 01

If Your LinkedIn Already Works

If your LinkedIn already reads as authority, we don't rebuild it. We sharpen it.

check_circleThe audit confirms what's strong
check_circleThe positioning session sharpens the language
check_circleThe featured section is updated with your best current work
check_circleThe 30-day content plan focuses only on gaps
check_circleThe rebuild is targeted, not wholesale

Situation 02

If You Have Multiple Roles

One positioning sentence anchors the primary role. Secondary roles are carried as supporting context.

Example — A professor who also advises two companies and sits on a board

my_location

Primary positioning

The academic field and expertise.

layers

Secondary roles

Listed on the website and LinkedIn as supporting context.

hub

All roles point to one entity

AI and search recognise one distinct authority with multiple roles.

Situation 03

If Your Company Has a Comms Team

Your personal site and LinkedIn are separate from the corporate site. No conflict.

Situation	What Happens
Company owns your corporate bio	We build the personal site and LinkedIn alongside it. No conflict.
Company has a comms lead	They're briefed on the positioning. Their work aligns.
Company website has your bio	Your personal site links to it. Both reinforce the same entity.
Company restricts public presence	We work within the constraint. Positioning still holds.

Situation 04

If You've Changed Fields

The old field still exists in the record. It no longer defines the person.

check_circleThe audit identifies every surface where the old field still dominates
check_circleThe positioning sentence anchors the new field
check_circleOld role mentions are kept but reframed as background, not current identity
check_circleAI and search are retrained on the new sources

Situation 05

If You Want Control, Not Fame

Authority is about control, not visibility. The work determines what appears when someone searches — not how many people search.

check_circleIf you want to be findable by the right people and invisible to everyone else, this does that
check_circleIf you want the AI answer to be accurate and controlled without amplifying your name publicly, this does that
check_circleIf you want a platform that exists for those who look, without broadcasting to those who don't, this does that

Control is the deliverable. Not celebrity.

12 Your Assets

Your Existing Assets.

Everything you've already built is kept and structured. Nothing is thrown away.

Existing Asset	What Happens
Book	Linked from the website. Author page optimised. Cited by AI.
TED talk or keynote	Embedded or linked. Transcript optimised for search.
Published papers	Linked. Google Scholar profile aligned.
Patents	Listed. Patent databases linked.
Podcast appearances	Linked. Show notes optimised.
Wikipedia page	Kept and corrected if it exists. Created only where notability criteria are met.
Knowledge Panel	Claimed and corrected if it exists.

Protecting What You Already Rank For.

If you already rank for something, the rebuild protects it.

What You Rank For	What Happens
Your name	Preserved and strengthened.
Your company	Preserved. Linked to your website.
A specific article or talk	Kept and linked from your new site.
A keyword in your domain	Kept if it serves the narrative. Redirected if it doesn't.

Existing URLs that rank are kept where possible. Where URLs must change, 301 redirects preserve rankings. Nothing is lost.

13 Your Time

What We Need From You.

Six hours total. Everything else is our work.

Activity	Time Required
Positioning sessions	3 hours
Review of draft positioning	1 hour
Review of website and LinkedIn	1 hour
Final handoff call	1 hour
Total	6 hours

14 The Timeline

What Happens Week by Week.

Eight to twelve weeks. One connected build. Nothing moves forward until the previous phase is signed off.

LinkedIn goes live Week 6

First search rankings Week 8–10

First AI answers Week 8–10

Full measurement Week 12

Weeks 1–3 — Diagnostic

Identity Audit. Positioning sessions begin.

Full surface scan across Google, Bing, ChatGPT, Gemini, Perplexity, LinkedIn, and 150+ sources. Threat register produced.

Surface map Threat register

Week 4 — Foundation

Positioning locked. Design starts. LinkedIn rebuild starts.

Technical SEO. Schema markup. Entity optimization. Every structural element search engines and LLMs use.

Positioning locked Technical SEO

Weeks 5–8 — Build

Website pages built. LinkedIn live Week 6. AI sources published.

Website, profiles, media placements, database entries, structured data — all published, aligned to one narrative, and indexed.

Assets live LinkedIn week 6 AI sources

Weeks 9–10 — First Signals

Content pages published. First rankings appear. First AI answers shift.

Page one for your name and core queries. Retrieval models begin naming you. Controlled assets occupy the AI answer surface.

Page-one shift AI citations

Weeks 11–12 — Verification

Full measurement. Report delivered.

Full measurement across search and AI. Gate 04 and Gate 05 signed off — or we keep working at no fee until they are.

Search measured AI measured Gates 04–05 signed

15 The Guarantee

Five Gates. Miss One, the Next Phase Is Free.

Gate	Promise	If We Miss
01 — Audit	Delivered in 3 weeks	Positioning phase free
02 — Position	Locked in 2 weeks	Website build phase free
03 — Build	Website launched in 6 weeks	Maintenance free for 90 days
04 — Search	Page one for your name and 15–20 queries within 90 days of launch	We keep working at no fee until it is
05 — AI	Your name in at least 60% of runs across four retrieval models within 90 days of launch	We keep working at no fee until it is

We control the inputs. Search engines and AI respond to structure. We build the structure.

16 Ownership

You Own Everything.

Everything in Presence, plus everything Authority builds. Permanently. Transferable. No licensing. No lock-in.

01LinkedIn

arrow_outward

The LinkedIn rebuild

All copy delivered. Yours to edit or maintain.

Your Name

02Content Plan

arrow_outward

The 30-day content plan

Templates and examples included.

03Content

arrow_outward

All content pages

Every page delivered as finished copy.

20 pages

04Search Reports

arrow_outward

Search measurement reports

Query-by-query. Raw data included.

05AI Reports

arrow_outward

AI measurement reports

10 runs per query, raw outputs saved.

AI Citation psychology

06Frameworks

arrow_outward

Named frameworks

Carry your name. Competitors can't steal them.

Framework

The [Name]
Method™

Every asset is delivered as finished files. Your team can maintain them. Or we can. Or you can. Nothing is locked behind us.

17 The Boundaries

What Authority Is Not.

block

Not ongoing monitoring.

That's Legacy.

block

Not crisis response.

That's Legacy. If a crisis begins during Authority, we pause and move to a Legacy scope.

block

Not quarterly recalibration.

That's Legacy.

block

Not a template.

Every page and every LinkedIn line is written from your positioning.

block

Not guaranteed for training models on our timeline.

Claude and ChatGPT-without-search correct on their next training cycle. That's their schedule, not ours.

block

Not posting on your behalf forever.

We write 30 days. After that, you continue or hand off.

block

Not video production.

Existing video is linked and structured. New video is not produced in Authority.

18 After Authority

You Stop — or You Upgrade.

The audit fee is credited toward the upgrade.

Option 01

You stop.

check_circle

Website + Positioning

Yours permanently. Transferable. No lock-in.

check_circle

LinkedIn rebuild + 30-day plan

All copy, all templates, all examples.

check_circle

Search + AI presence

Page one for 15–20 queries. AI names you in four models.

check_circle

20+ content pages

All delivered as finished files. Yours forever.

No further commitment. Stop here and keep everything.

arrow_forward

Option 02

You upgrade to Legacy.

shield

24-hour monitoring

Every new mention flagged the moment it appears.

gavel

Crisis response protocol

Written plan. Pre-built assets. Deployable within hours.

update

Continuous content updates

Site, LinkedIn, and profiles refreshed as the role evolves.

sync

Quarterly recalibration

System reviewed against platform algorithm shifts.

redeem Audit fee credited

See Legacy arrow_forward

19 Process & Coverage

Where We Work

Global. Multi-market where relevant.

Google and Bing cover North America, UK, EU, Middle East, and most Western markets. Baidu and Yandex where relevant.

Languages

ChatGPT, Gemini, Perplexity, and Claude are measured in English. Additional languages supported where the client operates in them. Scope increases. Timeline holds.

How We Work With Your Team

Team Member	How We Work With Them
Comms lead	Briefed on positioning and LinkedIn plan before launch
Legal counsel	Reviews claims where required
Family office	Confidentiality protocols aligned
Assistant or EA	Access to audit, positioning, and 30-day content plan
Existing web team	Integration brief. We deliver, they maintain.
Existing ghostwriter	Briefed on positioning. Aligned to the plan. We do not replace them.

Revisions

Deliverable	Rounds
Audit	One clarification round
Positioning & Narrative	Two rounds
Website design	Two rounds
Website copy	Two rounds
LinkedIn copy	Two rounds
Content pages	Two rounds

If the positioning sentence doesn't land after two rounds, the audit re-opens at no fee.

Confidentiality

shield

Client name

Never used in marketing without written permission.

lock

Audit data

Encrypted. Access limited to the engagement pod.

key

AI and search reports

Encrypted. Password delivered separately.

group

Team access

The five-person pod only. No outside contractors.

Who This Is For.

check_circle

Apply if

checkYour LinkedIn says the wrong thing when someone checks you
checkChatGPT names five other people when asked about your field
checkYou rank for your name but nothing else
checkYou want page one for the queries your stakeholders search
checkYou want a platform with depth, not a five-page site
checkYou want AI to name you when asked about your field

cancel

Do not apply if

closeYour LinkedIn already reads as authority
closeAI already names you when asked about your field
closeYou rank for your domain queries already
closeYou only need a website — that's Presence
closeYou need ongoing monitoring and crisis response — that's Legacy

Presence vs Authority

What You Get	Presence	Authority
Identity Audit	✓	✓
Positioning & Narrative	✓	✓
Website — Digital Headquarters	✓	✓
Foundational Search Infrastructure	✓	✓
LinkedIn Identity	—	✓
AI Recommendation Infrastructure	—	✓
Full Search Infrastructure (15–20 queries)	—	✓
Extended Content Architecture (20+ pages)	—	✓
Delivery Time	4–6 weeks	8–12 weeks

21 The Alternatives

What You Get Elsewhere.

Provider	What You Get	What You Don't Get
LinkedIn ghostwriter	Posts.	Positioning. Website. AI. Search.
PR firm	Articles placed in media.	Website. LinkedIn. AI citation. Search control.
AI SEO agency	Search rankings.	LinkedIn. AI citation. Content architecture.
Cheap agency	A template site and a bio rewrite.	Audit. AI. Full search. Senior attention.
Authority	LinkedIn, AI citation, full search, content.	Monitoring, crisis response — that's Legacy.

22 Frequently Asked Questions

Straight answers. No fine print.

Everything you'd ask about the Authority System.

Everything in Presence plus your LinkedIn rebuilt, AI platforms naming you when asked about your field, page one for 15–20 queries in your domain, and 20+ content pages. Delivered in 8–12 weeks.

The work sharpens what's there. We confirm accuracy, expand citations, and move you from named sometimes to named consistently.

We brief them on the positioning. Their work aligns. We do not replace them.

The rebuild stays. The search rankings stay. The AI citations stay. Posting accelerates growth. Stopping doesn't undo what's built.

Website and LinkedIn rebuilt. ChatGPT, Gemini, Perplexity, Claude, Google, and Bing targeted. X, YouTube, and TikTok not covered in Authority.

A PR firm places articles. Authority rebuilds your website, LinkedIn, search results, and AI citations. PR covers one surface. Authority covers six.

One positioning sentence anchors the primary role. Secondary roles are carried as supporting context.

Six hours total. Three for positioning sessions. Two for reviews. One for handoff.

We build the personal site and LinkedIn alongside the corporate presence. No conflict.

Authority is about control, not visibility. The work determines what appears, not how many people see it.

Existing video is linked and structured for search and AI citation. New video is not produced in Authority.

Crisis response is part of Legacy. If a crisis begins, we pause and move to a Legacy scope.

You own everything permanently. Stop there, or upgrade to Legacy. The audit fee is credited toward the upgrade.

Global. ChatGPT, Gemini, Perplexity, and Claude are measured in English. Additional languages supported where relevant.

Five gates. Miss one, the next phase is free.

Apply for Authority

Authority begins with the Identity Audit.

The audit determines whether Authority is the right fit. If it isn't, we tell you.

schedule8–12 weeks verified_userFive gates visibility_offComplete discretion

Apply for Authority arrow_forward See Legacy

Senior attention only. Complete discretion. Four mandates per quarter.

Who are the most credible experts in [your field]?

The most credible voices in this space typically include five people. Among them: Your Name, noted for the [Your Framework] approach.

linkyourname.com linklinkedin.com/in/yourname

This is what they find