System 01 — Foundation

When Someone Searches Your Name, They Find This.

Your own website. One sentence that says what you do. Page one results that describe your current role. Built in four to six weeks. You own the domain, the files, and the copy — permanently.

Senior attention only. Complete discretion. Six mandates per quarter.

Apply for Presence arrow_forward What You Get arrow_downward

lock google.com/search?q=your+name

search your name

yourname.com

Your Name — Current Role, What You Do

Your bio, your work, and your contact. Written to say what you do clearly.

linkedin.com/in/yourname

Your Name — Current Position | LinkedIn

Your current role. Your current work. Not a conference bio from 2019.

media.com/yourname-interview

Interview: Your Name on the Current State of Your Field

A recent interview that reinforces your current positioning.

4–6

weeks to build and launch

things delivered — website, sentence, results

100%

ownership. Everything goes with you.

01 The Deliverables

Three Things. Built Together.

Each one is delivered in sequence. Nothing moves forward until the previous piece is signed off.

web

A website you own.

Your bio, your work, your contact. Every page written to say what you do. Launched in six weeks.

checkCustom design, not a template
checkFull copy from your positioning
checkDomain, files, and code yours
checkFully transferable

edit_note

One sentence that says what you do.

You can say it in any room. On any call. In any bio. It replaces the four versions you currently have.

checkLocked before the build
checkTwo rounds of revisions
checkEvery future bio from this
checkRe-opens free if it doesn't land

Page one results that describe you accurately.

Not a conference bio from 2019. Not a quote in paragraph nine. Your current role. Your current work.

checkBuilt into the site structure
checkSchema markup and entity signals
checkDesigned for Google and AI models
checkIndexed in week 4–6

02 The Cost of Doing Nothing

Search your name right now.

Here's what most people find. Fragments. Old roles. A conference bio from years ago. Nothing you would sign off on.

error_outline A profile that lists a role you left
error_outline A bio from a conference in 2019
error_outline A quote buried in paragraph nine of someone else's article
error_outline No website you own
error_outline ChatGPT says it has no information about you

The cost isn't visible. It's the reply that never comes.

Summarise [your name]'s background.

I don't have any reliable information about a person by that name. Could you provide more context?

search your name

conference.org/speakers

Your Name — Speaker, Conference 2019

Bio from five years ago. Role you no longer hold.

article.com/some-topic

The Future of [Field] — A Roundtable

"...and among the panellists, [Your Name] said..." — paragraph 9.

oldprofile.net/user

Your Name | Profile

Profile created in 2014. Never updated.

03 The Package

What You Receive.

Four components. Each one delivered in sequence, with sign-off between.

Component	What It Is	Delivered
Identity Audit	A written report showing exactly what appears when your name is searched — Google, ChatGPT, Gemini, Perplexity, and 150+ other sources.	Week 3
Positioning & Narrative	One sentence that says what you do, plus the document every future bio and page is written from.	Week 3
Website — Digital Headquarters	A live website with your bio, your work, and your contact. Every page written to your positioning.	Week 6
Foundational Search Infrastructure	Your name on page one for your core queries. Built into the site, not added later.	Week 6

04 Ownership

You Own Everything.

Permanently. If you leave, everything goes with you. No licensing. No lock-in. No hostage tactics.

Stage 01Domain

arrow_outward

You own the domain.

Registered in your name. Transferred at any point.

yourname.com

Stage 02Files

arrow_outward

You own the files.

Full source code. Host anywhere, anytime.

website-files

index.html

style.css

script.js

Stage 03Copy

arrow_outward

You own the copy.

Every word written for you. Yours forever.

Stage 04Positioning

arrow_outward

You own the positioning.

The sentence and the narrative. Every future bio.

"I help founders control what appears when their name is searched."

Stage 05Audit

arrow_outward

You own the audit report.

The full picture of what was there before.

Audit Summary search

Stage 06No lock-in

arrow_outward

No lock-in.

Leave at any point. Nothing stays behind.

lock_open

05 Included Bonuses

Three reports included at no extra fee.

Before you commit, you see what's out there.

Bonus 01

Pre-Audit Scan

What's out there before you commit.

compare_arrows

Bonus 02

Competitor Overlay

How you compare to three named peers in your field.

visibility

Bonus 03

Stakeholder Lens Report

What your board, investors, press, or peers see when they search you.

06 The Change

Before and After.

Before

Fragments everywhere.

web

No website you own

Fragments scattered across platforms.

content_copy

Four versions of your bio

Every platform says something slightly different.

history

Search results show a role you left

The internet still uses a title you left years ago.

description

A conference bio from 2019

Outdated and irrelevant.

arrow_forward

After

One controlled presence.

check_circle

A live website with your bio, work, and contact

Your digital headquarters, built to your positioning.

check_circle

One sentence you use everywhere

Say it in any room, on any call, in any bio.

check_circle

Search results show your current role

Accurate, current, and controlled.

check_circle

Every page written to your positioning

One narrative across every surface.

07 Your Starting Point

Where You Start Changes the Sequence.

Scenario 01

You already have a footprint.

A website, a Wikipedia page, media coverage, or existing branding.

check_circle Kept where they support the narrative

check_circle Rewritten where they say the wrong thing

check_circle Aligned to one narrative in all cases

lock yourname.com

Existing site — page structure kept, copy rewritten

lock google.com/search?q=your+name

search your name

search_off

No results found for "your name".

The audit documents the empty result

Scenario 02

Nothing exists online.

The audit shows exactly what comes back — an empty page.

check_circle Your positioning sentence is written

check_circle Your website is built from zero

check_circle Your name appears where nothing currently exists

Timeline is often faster than cases requiring clean-up.

Scenario 03

Your name matches others.

The audit identifies every other person with your name.

check_circle Positioning attaches your name to a specific role and topic

check_circle Structured data separates your identity

check_circle Named frameworks give the model a distinguishing signal

Scope increases. Timeline holds.

search your name

wikipedia.org/wiki/Your_Name

Your Name — Wikipedia

Another person with your name. Different field entirely.

crunchbase.com/person/your-name

Your Name — Founder & CEO

A third person. Not you.

linkedin.com/in/yourname-actual

Your Name — Your Actual Role | LinkedIn

Your profile. Currently buried on page three.

Structured data separates your identity from the others

08 The Timeline

What Happens Week by Week.

Six weeks. One connected build. Nothing moves forward until the previous phase is signed off.

First results indexed Week 4–6

Page-one change visible Week 6–8

Full control measured Week 12

Week 1 — Diagnostic

Identity Audit begins.

Full surface scan across Google, Bing, ChatGPT, Gemini, Perplexity, and 150+ sources. Threat register produced.

Surface map Threat register

Week 2 — Positioning

Positioning sessions begin.

One sentence that says what you do. It replaces the four versions you currently have. Two rounds of revisions included.

Positioning draft Two rounds

Week 3 — Foundation

Audit delivered. Positioning locked.

Technical SEO. Schema markup. Entity optimization. Every structural element search engines and LLMs use — engineered before content goes live.

Technical SEO Schema markup Entity graph

Week 4 — Build

Narrative delivered. Website build in progress.

Website, profiles, media placements, database entries, structured data — all published, aligned to one narrative, and indexed.

Assets live Page-one shift

Week 5 — Implementation

Pages written. Search infrastructure implemented.

Every page written to your positioning document. Search infrastructure built into the site, not added later.

Copy written Search infra live

Week 6 — Launch

Website launched. Search foundation live.

Full control measured against the target. Every asset accounted for. Gate 03 signed off — or we keep working at no fee until it is.

Target measured Gate 03 signed

09 The Guarantee

Three Gates. Miss One, the Next Phase Is Free.

Gate 01

Audit

Delivered in 3 weeks.

If we miss: Positioning phase free.

Gate 02

Position

Locked in 2 weeks.

If we miss: Website build phase free.

Gate 03

Build

Launched in 6 weeks.

If we miss: Maintenance free for 90 days.

We control the inputs. Search engines respond to structure. We build the structure.

10 The Boundaries

What You Don't Get

Presence is the foundation. Not the whole system.

block

Not LinkedIn.

That's Authority.

block

Not AI citation infrastructure.

That's Authority.

block

Not ongoing monitoring or crisis response.

That's Legacy.

block

Not a template website.

Every page is written from your positioning document.

After Presence

You stop — or you upgrade.

check_circle

You stop.

You own the website, the positioning sentence, and the search results. Permanently. No further commitment.

arrow_forward

You upgrade to Authority.

Adds LinkedIn rebuild, AI citation infrastructure, full page-one control for 15–20 queries, and 20+ pages of content.

See Authority arrow_forward

11 Fit & Audience

Who This Is For.

check_circle

Apply if

check You don't own a website, or the one you have says the wrong thing
check You can't say what you do in one sentence
check Search results describe a role you left
check You want the foundation built before adding LinkedIn or AI
check You have nothing online, or a footprint that no longer reflects reality

cancel

Do not apply if

close Your search results already describe your current role accurately
close You own a current website you're happy with
close You won't approve a positioning sentence before the website build
close You want a website only, without positioning work

How We Work With Your Team

Team Member	How We Work With Them
Comms lead	Briefed on your positioning sentence before launch
Legal counsel	Reviews claims where required
Family office	Confidentiality protocols aligned
Assistant or EA	Access to the audit and positioning document
Existing web team	Integration brief. We deliver, they maintain.

12 Process & Trust

Revisions

Two rounds on every deliverable.

Deliverable	Rounds Included
Audit	One clarification round
Positioning & Narrative	Two rounds
Website design	Two rounds
Website copy	Two rounds

If the positioning sentence doesn't land after two rounds, the audit re-opens at no fee. A new sentence is written.

Confidentiality

shield

Client name

Never used in marketing without written permission.

lock

Audit data

Encrypted. Access limited to the engagement pod.

key

Deliverables

Encrypted. Password delivered separately.

group

Team access

The five-person pod only. No outside contractors.

What You Get Elsewhere.

Provider	What You Get	What You Don't Get
Freelancer	A website.	Positioning. Narrative. Search infrastructure. Strategy.
Cheap agency	A template site and a bio rewrite.	Audit. Search foundation. Senior attention.
DIY	A website builder site.	Positioning. Search infrastructure. Time spent learning instead of building.
Presence	Website, positioning sentence, search foundation.	LinkedIn, AI, monitoring — those are Authority and Legacy.

14 Frequently Asked Questions

Straight answers. No fine print.

Everything you'd ask about the Presence System.

You get three things: a website you own, one sentence that says what you do, and page one search results that describe you accurately. Four to six weeks.

The domain, the website files, all copy, all positioning documents, and the audit report. Permanently. Transferable.

Pages that say the right thing are kept. Pages that say the wrong thing are rewritten. You keep your domain.

Presence is built for that. The website is built from zero. Your name appears on page one where nothing currently exists.

The audit identifies every same-name entity. The strategy separates your identity. Timeline holds.

No. LinkedIn is part of Authority.

We integrate with comms, legal, family office, and existing web teams.

Two rounds included. If it doesn't land, the audit re-opens at no fee.

You own everything permanently. Stop there, or upgrade to Authority.

Global. Google and Bing cover most markets.

Three gates. Miss one, the next phase is free.

Apply for Presence

Presence begins with the Identity Audit.

The audit determines whether Presence is the right fit. If it isn't, we tell you.

schedule4–6 weeks verified_userThree gates visibility_offComplete discretion

Apply for Presence arrow_forward See Authority

Senior attention only. Complete discretion. Six mandates per quarter.

search your name

yourname.com

Your Name — Current Role, What You Do

Your bio, your work, and your contact. Written to say what you do clearly.

linkedin.com/in/yourname

Your Name — Current Position | LinkedIn

Your current role. Your current work.

This is what people find

System 01 — Foundation

When Someone Searches Your Name, They Find This.

Your own website. One sentence that says what you do. Page one results that describe your current role. Built in four to six weeks. You own the domain, the files, and the copy — permanently.

Senior attention only. Complete discretion. Six mandates per quarter.

Apply for Presence arrow_forward What You Get arrow_downward

lock google.com/search?q=your+name

search your name

yourname.com

Your Name — Current Role, What You Do

Your bio, your work, and your contact. Written to say what you do clearly.

linkedin.com/in/yourname

Your Name — Current Position | LinkedIn

Your current role. Your current work. Not a conference bio from 2019.

media.com/yourname-interview

Interview: Your Name on the Current State of Your Field

A recent interview that reinforces your current positioning.

4–6

weeks to build and launch

things delivered — website, sentence, results

100%

ownership. Everything goes with you.

01 The Deliverables

Three Things. Built Together.

Each one is delivered in sequence. Nothing moves forward until the previous piece is signed off.

web

A website you own.

Your bio, your work, your contact. Every page written to say what you do. Launched in six weeks.

checkCustom design, not a template
checkFull copy from your positioning
checkDomain, files, and code yours
checkFully transferable

edit_note

One sentence that says what you do.

You can say it in any room. On any call. In any bio. It replaces the four versions you currently have.

checkLocked before the build
checkTwo rounds of revisions
checkEvery future bio from this
checkRe-opens free if it doesn't land

Page one results that describe you accurately.

Not a conference bio from 2019. Not a quote in paragraph nine. Your current role. Your current work.

checkBuilt into the site structure
checkSchema markup and entity signals
checkDesigned for Google and AI models
checkIndexed in week 4–6

02 The Cost of Doing Nothing

Search your name right now.

Here's what most people find. Fragments. Old roles. A conference bio from years ago. Nothing you would sign off on.

error_outline A profile that lists a role you left
error_outline A bio from a conference in 2019
error_outline A quote buried in paragraph nine of someone else's article
error_outline No website you own
error_outline ChatGPT says it has no information about you

The cost isn't visible. It's the reply that never comes.

Summarise [your name]'s background.

I don't have any reliable information about a person by that name. Could you provide more context?

search your name

conference.org/speakers

Your Name — Speaker, Conference 2019

Bio from five years ago. Role you no longer hold.

article.com/some-topic

The Future of [Field] — A Roundtable

"...and among the panellists, [Your Name] said..." — paragraph 9.

oldprofile.net/user

Your Name | Profile

Profile created in 2014. Never updated.

03 The Package

What You Receive.

Four components. Each one delivered in sequence, with sign-off between.

Component	What It Is	Delivered
Identity Audit	A written report showing exactly what appears when your name is searched — Google, ChatGPT, Gemini, Perplexity, and 150+ other sources.	Week 3
Positioning & Narrative	One sentence that says what you do, plus the document every future bio and page is written from.	Week 3
Website — Digital Headquarters	A live website with your bio, your work, and your contact. Every page written to your positioning.	Week 6
Foundational Search Infrastructure	Your name on page one for your core queries. Built into the site, not added later.	Week 6

04 Ownership

You Own Everything.

Permanently. If you leave, everything goes with you. No licensing. No lock-in. No hostage tactics.

Stage 01Domain

arrow_outward

You own the domain.

Registered in your name. Transferred at any point.

yourname.com

Stage 02Files

arrow_outward

You own the files.

Full source code. Host anywhere, anytime.

website-files

index.html

style.css

script.js

Stage 03Copy

arrow_outward

You own the copy.

Every word written for you. Yours forever.

Stage 04Positioning

arrow_outward

You own the positioning.

The sentence and the narrative. Every future bio.

"I help founders control what appears when their name is searched."

Stage 05Audit

arrow_outward

You own the audit report.

The full picture of what was there before.

Audit Summary search

Stage 06No lock-in

arrow_outward

No lock-in.

Leave at any point. Nothing stays behind.

lock_open

05 Included Bonuses

Three reports included at no extra fee.

Before you commit, you see what's out there.

Bonus 01

Pre-Audit Scan

What's out there before you commit.

compare_arrows

Bonus 02

Competitor Overlay

How you compare to three named peers in your field.

visibility

Bonus 03

Stakeholder Lens Report

What your board, investors, press, or peers see when they search you.

06 The Change

Before and After.

Before

Fragments everywhere.

web

No website you own

Fragments scattered across platforms.

content_copy

Four versions of your bio

Every platform says something slightly different.

history

Search results show a role you left

The internet still uses a title you left years ago.

description

A conference bio from 2019

Outdated and irrelevant.

arrow_forward

After

One controlled presence.

check_circle

A live website with your bio, work, and contact

Your digital headquarters, built to your positioning.

check_circle

One sentence you use everywhere

Say it in any room, on any call, in any bio.

check_circle

Search results show your current role

Accurate, current, and controlled.

check_circle

Every page written to your positioning

One narrative across every surface.

07 Your Starting Point

Where You Start Changes the Sequence.

Scenario 01

You already have a footprint.

A website, a Wikipedia page, media coverage, or existing branding.

check_circle Kept where they support the narrative

check_circle Rewritten where they say the wrong thing

check_circle Aligned to one narrative in all cases

lock yourname.com

Existing site — page structure kept, copy rewritten

lock google.com/search?q=your+name

search your name

search_off

No results found for "your name".

The audit documents the empty result

Scenario 02

Nothing exists online.

The audit shows exactly what comes back — an empty page.

check_circle Your positioning sentence is written

check_circle Your website is built from zero

check_circle Your name appears where nothing currently exists

Timeline is often faster than cases requiring clean-up.

Scenario 03

Your name matches others.

The audit identifies every other person with your name.

check_circle Positioning attaches your name to a specific role and topic

check_circle Structured data separates your identity

check_circle Named frameworks give the model a distinguishing signal

Scope increases. Timeline holds.

search your name

wikipedia.org/wiki/Your_Name

Your Name — Wikipedia

Another person with your name. Different field entirely.

crunchbase.com/person/your-name

Your Name — Founder & CEO

A third person. Not you.

linkedin.com/in/yourname-actual

Your Name — Your Actual Role | LinkedIn

Your profile. Currently buried on page three.

Structured data separates your identity from the others

08 The Timeline

What Happens Week by Week.

Six weeks. One connected build. Nothing moves forward until the previous phase is signed off.

First results indexed Week 4–6

Page-one change visible Week 6–8

Full control measured Week 12

Week 1 — Diagnostic

Identity Audit begins.

Full surface scan across Google, Bing, ChatGPT, Gemini, Perplexity, and 150+ sources. Threat register produced.

Surface map Threat register

Week 2 — Positioning

Positioning sessions begin.

One sentence that says what you do. It replaces the four versions you currently have. Two rounds of revisions included.

Positioning draft Two rounds

Week 3 — Foundation

Audit delivered. Positioning locked.

Technical SEO. Schema markup. Entity optimization. Every structural element search engines and LLMs use — engineered before content goes live.

Technical SEO Schema markup Entity graph

Week 4 — Build

Narrative delivered. Website build in progress.

Website, profiles, media placements, database entries, structured data — all published, aligned to one narrative, and indexed.

Assets live Page-one shift

Week 5 — Implementation

Pages written. Search infrastructure implemented.

Every page written to your positioning document. Search infrastructure built into the site, not added later.

Copy written Search infra live

Week 6 — Launch

Website launched. Search foundation live.

Full control measured against the target. Every asset accounted for. Gate 03 signed off — or we keep working at no fee until it is.

Target measured Gate 03 signed

09 The Guarantee

Three Gates. Miss One, the Next Phase Is Free.

Gate 01

Audit

Delivered in 3 weeks.

If we miss: Positioning phase free.

Gate 02

Position

Locked in 2 weeks.

If we miss: Website build phase free.

Gate 03

Build

Launched in 6 weeks.

If we miss: Maintenance free for 90 days.

We control the inputs. Search engines respond to structure. We build the structure.

10 The Boundaries

What You Don't Get

Presence is the foundation. Not the whole system.

block

Not LinkedIn.

That's Authority.

block

Not AI citation infrastructure.

That's Authority.

block

Not ongoing monitoring or crisis response.

That's Legacy.

block

Not a template website.

Every page is written from your positioning document.

After Presence

You stop — or you upgrade.

check_circle

You stop.

You own the website, the positioning sentence, and the search results. Permanently. No further commitment.

arrow_forward

You upgrade to Authority.

Adds LinkedIn rebuild, AI citation infrastructure, full page-one control for 15–20 queries, and 20+ pages of content.

See Authority arrow_forward

11 Fit & Audience

Who This Is For.

check_circle

Apply if

check You don't own a website, or the one you have says the wrong thing
check You can't say what you do in one sentence
check Search results describe a role you left
check You want the foundation built before adding LinkedIn or AI
check You have nothing online, or a footprint that no longer reflects reality

cancel

Do not apply if

close Your search results already describe your current role accurately
close You own a current website you're happy with
close You won't approve a positioning sentence before the website build
close You want a website only, without positioning work

How We Work With Your Team

Team Member	How We Work With Them
Comms lead	Briefed on your positioning sentence before launch
Legal counsel	Reviews claims where required
Family office	Confidentiality protocols aligned
Assistant or EA	Access to the audit and positioning document
Existing web team	Integration brief. We deliver, they maintain.

12 Process & Trust

Revisions

Two rounds on every deliverable.

Deliverable	Rounds Included
Audit	One clarification round
Positioning & Narrative	Two rounds
Website design	Two rounds
Website copy	Two rounds

If the positioning sentence doesn't land after two rounds, the audit re-opens at no fee. A new sentence is written.

Confidentiality

shield

Client name

Never used in marketing without written permission.

lock

Audit data

Encrypted. Access limited to the engagement pod.

key

Deliverables

Encrypted. Password delivered separately.

group

Team access

The five-person pod only. No outside contractors.

What You Get Elsewhere.

Provider	What You Get	What You Don't Get
Freelancer	A website.	Positioning. Narrative. Search infrastructure. Strategy.
Cheap agency	A template site and a bio rewrite.	Audit. Search foundation. Senior attention.
DIY	A website builder site.	Positioning. Search infrastructure. Time spent learning instead of building.
Presence	Website, positioning sentence, search foundation.	LinkedIn, AI, monitoring — those are Authority and Legacy.

14 Frequently Asked Questions

Straight answers. No fine print.

Everything you'd ask about the Presence System.

You get three things: a website you own, one sentence that says what you do, and page one search results that describe you accurately. Four to six weeks.

The domain, the website files, all copy, all positioning documents, and the audit report. Permanently. Transferable.

Pages that say the right thing are kept. Pages that say the wrong thing are rewritten. You keep your domain.

Presence is built for that. The website is built from zero. Your name appears on page one where nothing currently exists.

The audit identifies every same-name entity. The strategy separates your identity. Timeline holds.

No. LinkedIn is part of Authority.

We integrate with comms, legal, family office, and existing web teams.

Two rounds included. If it doesn't land, the audit re-opens at no fee.

You own everything permanently. Stop there, or upgrade to Authority.

Global. Google and Bing cover most markets.

Three gates. Miss one, the next phase is free.

Apply for Presence

Presence begins with the Identity Audit.

The audit determines whether Presence is the right fit. If it isn't, we tell you.

schedule4–6 weeks verified_userThree gates visibility_offComplete discretion

Apply for Presence arrow_forward See Authority

Senior attention only. Complete discretion. Six mandates per quarter.

search your name

yourname.com

Your Name — Current Role, What You Do

Your bio, your work, and your contact. Written to say what you do clearly.

linkedin.com/in/yourname

Your Name — Current Position | LinkedIn

Your current role. Your current work.

This is what people find