Every engagement begins with the truth. Not the version of yourself you’d like to project — the version the internet currently shows anyone who searches your name. Discovery is the audit phase, and it’s where we establish the foundation for everything that follows.
We review every surface where your name appears: LinkedIn, your website, Google search results, Twitter/X, podcast appearances, published articles, conference speaker pages, and anywhere else that surfaces to someone researching you. We assess what exists, what's missing, what's contradictory, and what's doing active harm.
We map the terrain of your professional category — who else occupies it, how they're positioned, what language they use, and where the white space is. This isn't competitive intelligence for its own sake — it's context for positioning.
We conduct a structured workshop (written or live) to understand your professional goals, your intended audience, and the specific rooms you want your name to open. Discovery is not just about what exists — it's about understanding the gap between where you are and where you need to be.
The phase closes with a full debrief: a written audit report and verbal walkthrough of findings. This is the truth about your current digital presence — and the roadmap for what comes next.